Tradesy
A campaign that refined and communicated Tradesy's proposition to the wider market, while differentiating it from the preowned luxury fashion competitors. The work was rooted in the idea that taste and discernment can't be bought—they have to be understood. The ultimate tool the luxury consumer seeks to have is the "eye," which, with Tradesy, is constantly sharpened—so your taste always stays ahead.
Digital Campaign, Social Media Campaign
Agency: YARD
Creative Director: Jarrell Fudickar
Copywriter: Jennie Mason
Art Director: Inga Rod
Producers: Sydney Richardson + Libi Molnar
Director/Photographer: Drew Vickers
Editor: Tania Mester
Production Company: Lola Productions
Stylist: Stella Greenspan
