"Keep Musing" is a tribute to our Muses, celebrating perpetual inspiration and the continuous cycle of style. Our Muses, ever in motion, share their vibrant stories and looks, showcasing the endless chapters of creativity.
The campaign unfolded across digital, print, and event platforms: A model look book and a special edition newspaper highlighted the latest news and styles from our Muses, together with a major event at the Shopify NYC location in Soho.
Digital Campaign
Print Campaign
Event/Activation Campaign
Part III of our campaign took shape as an exciting event called 'DoMa Curates' at the Shopify space in Soho, NYC. We highlighted our fall curation while celebrating with our Muse Kat Jamieson and the launch of her new book. It was a lively gathering where fashion, literature, and art collided, showcasing our shared love for inspiration and collaboration.
