Indulge Accordingly.

As Creative Director at E.Luntz, I lead the brand’s identity creation, including developing the brand book and overseeing all marketing efforts. I manage everything from concept development and casting to producing and executing the campaign launch, ensuring a cohesive luxury narrative for the fine jewelry line. My role includes bringing a fresh, creative vision to establish E.Luntz in the luxury market. Launched October 2024 in New York City.

E.Luntz is designed for those who embrace every moment. Founder Emily Luntz defies the notion that luxury demands an occasion to wear. Each piece is intentionally crafted to accentuate the facets of modern living—refined materials, bold detailing, historical motifs—and serves as an invitation to find the essence in authenticity.Wear for your pleasure. Wear as you please.

Our launch conception explores the notion of duality: even the smallest moments can be elevated.